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CASE STUDIES​
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This collection highlights some of the most prominent campaigns I’ve developed and directed over the years. Each case study delves into the strategy, purpose, and execution behind the work, unpacking the “what,” “why,” and “how” that shaped the outcome. From initial concept to final rollout, these examples showcase the key components and creative thinking that brought each campaign to life.​
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DESIGN​
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I began my career as a graphic designer, and that foundation continues to shape how I approach every project. I believe in staying hands-on, diving into the creative process whenever possible. Below is a select sampling of concept art, key visuals, and advertisements I’ve personally designed over the years. Each one is a reflection of my passion for visual storytelling and craft.​
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PHOTOGRAPHY​
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Early in my career, I transformed my passion for photography into a skill to add to my creative quiver. To this day, I rarely find myself on set without a camera tucked in my backpack. Every now and then, I’m lucky enough to snap something worthwhile that earns its place among the final selects and adds an unexpected layer to the story we’re telling.​
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